"Spend goes up. Profit doesn't."
Most ad accounts are scaled before the funnel is stable, so budget multiplies waste instead of revenue.
Mumbai · Performance Marketing · 2026
Revenue Infrastructure, Not Just Ads.
Not campaigns. Not boosts. A full acquisition system built to generate measurable, repeatable revenue. Designed for founders who need growth economics, creative precision, and media buying that compounds.
Book a Growth AuditManifesto
Most agencies sell the illusion of growth — impressions, reach, and engagement metrics that look good in a PDF and mean nothing in a P&L. Vajra Social was built to be different. We build the infrastructure. You own the results.
The Problem
"Creative feels busy, not decisive."
Without a testing system, brands confuse content volume with signal and never isolate what actually converts.
"Reporting is noise, not intelligence."
Dashboards become decoration when they stop connecting channel metrics to contribution margin, payback, and cash flow.
The Vajra Method
01
Diagnose the economics.
Before a single campaign goes live, we map acquisition math, contribution margin, payback window, and offer viability so the account is built on commercial truth.
02
Architect the funnel.
Landing flow, tracking, CRM handoff, remarketing logic, and conversion paths are engineered as one system instead of disconnected marketing tasks.
03
Build creative signal.
We develop testing matrices for hooks, formats, offers, and objections so the brand learns faster than the market changes.
04
Scale with discipline.
Budget expansion follows clear thresholds, not impulse. Winning units are extended, weak variables are cut, and channel mix is rebalanced weekly.
05
Report what matters.
Founders see only the numbers that affect decisions: CAC, payback, MER, qualified pipeline, and revenue quality by source.
Services
Paid Media Systems
Meta, Google, YouTube, and high-intent channel strategy structured around blended efficiency, not vanity channel wins.
Creative Testing Architecture
Performance-first creative direction, testing calendars, angle libraries, and iterative feedback loops for teams that need sharper signal.
Landing Pages & Conversion Flow
Message-market fit across pages, forms, qualifiers, and friction points so traffic enters a funnel designed to convert.
Attribution & Founder Reporting
Clean event tracking, reporting clarity, and weekly operating narratives that tie spend directly to business outcomes.
Packages
| Package | For | Includes | Investment |
|---|---|---|---|
| FoundationEntry-stage brands fixing the basics. | Brands that need tracking clarity, offer alignment, and one reliable acquisition engine. | Channel audit, restructuring, creative roadmap, landing page review, weekly optimization. | From ₹85K / month |
| ScaleGrowth-stage teams buying with intent. | Brands with traction that need stronger economics, cleaner testing, and disciplined budget expansion. | Multi-channel management, creative testing system, founder dashboard, CRO input, bi-weekly strategy. | From ₹1.6L / month |
| Operating PartnerFor brands treating marketing as infrastructure. | Founder-led or PE-backed businesses that want deep involvement across growth, reporting, and revenue operations. | Full-funnel ownership, team coordination, high-frequency reporting, experiment design, strategic advisory. | Custom engagement |
Results
Proof should read like finance, not advertising.
Case studies are presented like operating notes: what changed, what improved, and where the leverage actually came from.
3.8xAverage ROAS lift after funnel rebuild
42%Median reduction in wasted spend
27dFaster testing cycle for winners
D2C Beauty
Rebuilt the account around contribution margin, cut underperforming ad sets, and moved creative toward objection-led hooks that reduced CAC in six weeks.
Luxury Real Estate
Shifted from lead quantity to qualified pipeline, redesigned landing flow, and turned fragmented campaigns into one disciplined acquisition sequence.
Clinic Group
Introduced city-level tracking, localized creative testing, and reporting tied to consultation quality rather than superficial CPL benchmarks.
Contact